Connecting brands with the UK’s driving instructor community
For over a decade, Intelligent Instructor has been the UK’s leading publisher for the driver training industry. Through our print, digital, and event platforms, we connect brands with the country’s 40,000+ Approved Driving Instructors (ADIs) and Potential Driving Instructors (PDIs).
Whether you want to reach instructors online, in print, or face-to-face at our award-winning national events, Intelligent Instructor provides proven, measurable routes to market.
Explore our channels and discover how we can help you reach your goals.
DIGITAL MARKETING
Intelligent Instructor connects brands with instructors through high-impact, measurable digital marketing campaigns. We provide access to a loyal, responsive audience across multiple platforms — email, SMS, social, newsletter, and website.
Email Marketing
Direct, targeted, and trackable.
Send campaigns to over 14,500 instructors with an average 47% open rate and 130 clicks per campaign. Choose one-off broadcasts or multi-send packages.
SMS Marketing
Instant, personal communication.
Send text messages directly to 6,750+ instructors’ phones. Perfect for promoting offers, recruitment, or lead generation.
Social Media Boosts
Reach 10,000+ instructors across Facebook or Instagram, with average campaign engagement of over 350 clicks.
Website Advertising
intelligentinstructor.co.uk welcomes 5,000+ monthly visitors. Options include leaderboard, MPU, double MPU, and full takeovers.
Newsletter Advertising
Feature in our weekly newsletter (14,500+ recipients, 51% open rate) as well as on our website. Includes banner and MPU options for maximum exposure.
Digital Partnerships
Our Gold, Silver, and Bronze packages combine all digital channels into one powerful annual campaign, ensuring your brand remains visible all year round. Let us take care of your marketing.
All digital campaigns include full monthly performance reporting, with creative support available if required.
Each year, two Ultimate Guides for the driving instructor community are published, each packed with 84 pages of practical, trusted content. The Guide to Becoming a Driving Instructor supports aspiring instructors from first interest through to qualification, and launches at the National Conference & Expo each September. The Guide to Running a Driving Instructor Business offers practical advice to help instructors run their business efficiently and effectively, and launches each March at The Driving Instructor Convention.
5,000 copies of each guide are printed and distributed at our two industry events, as well as through our wide network of industry partners, who help get them into the hands of driving instructors. The digital editions are promoted over a 12-month period, offering advertisers year-long exposure. Both guides are backed by the DVSA, ADINJC and MSA.
EVENTS
Intelligent Instructor operates the UK's two largest national conferences for the driver training industry: the National Conference & Expo in September is a free to attend event with over 2,250 visitors, and The Driving Instructor Convention is a ticketed event held each March, attracting over 400. The industry's most prestigious awards, the Intelligent Instructor Awards, launch in November, with awards presented at the social networking highlight of the instructor calendar, the black-tie Intelligent Instructor Gala Dinner.
Sponsorship of our events brings powerful brand exposure across the full suite of Intelligent Instructor channels, while exhibiting offers a unique and cost-effective way to showcase products and services to hundreds of driving instructors, all in one day, under one roof.
Our reach at a glance
14,500+
Email subscribers
6,750+
SMS contacts
5,000+
Monthly website visitors
2,750+
Annual conference attendees
Intelligent Instructor connects brands with instructors through high-impact, measurable digital marketing campaigns. We provide access to a loyal, responsive audience across multiple platforms — email, SMS, social, newsletter, and website.
Trusted by leading brands across the driver training industry
Over a decade, Intelligent Instructor has partnered with some of the most respected names in the driver training industry — trusted for our reach, engaged audience, and proven results.
Our clients include:
Partner with us to reach, engage, and influence the UK’s most active instructor audience
What our clients say
Intelligent Instructor has proved to be very beneficial for our client in terms of improving the visibility of their brand in this market. The Facebook campaigns and e-shots consistently deliver an above industry standard level of impressions and CTRs.
Our partnership with Intelligent Instructor has been one of the best decisions we've made as a business. From day one, they've raised our profile by showcasing us to like-minded PDIs and ADIs, and we exhibit at the expo every year - in fact, we've agreed to increase our stand size this year just to accommodate the number of visitors we get at the show. But what really sets Intelligent Instructor apart is the people. Rachael Butler is an absolute ambassador for the brand, and Richard and Gina Storrs, along with so many lovely people behind the scenes, are testament to the culture the company brings and nurtures. Without doubt the best bang for buck digital marketing we have used. The ii team understand our focus and deliver across multiple platforms to a very targeted audience.
Working with Intelligent Instructor has been a positive experience for us. The platform provides direct access to a highly engaged driving instructor audience, and we've found it to be an effective way to raise awareness of our brand. The opportunities to exhibit through Intelligent Instructor have been valuable, and we've always found the team professional, supportive, and easy to work with.
"SmartLearner has proudly partnered with Intelligent Instructor for many years... they've given us access to a highly engaged audience of driving instructors that's genuinely difficult to reach through conventional channels."
"We've exhibited with Intelligent Instructor for three years running, and it's one of the few industry partnerships we keep coming back to without hesitation... we've generated real, viable interest in EzLicence off the back of it."
"We've found Intelligent Instructor to be a well-organised, professional platform with a friendly and approachable team that's genuinely supportive to work with... We'd certainly recommend Intelligent Instructor to any brand looking to connect with the ADI community."
We could not have asked for a better way to introduce ourselves to the driver training industry. Rich, Gina and the rest of the team genuinely want your business to succeed, and they will do everything they can to ensure that every exhibitor’s day is a success, whether at the main Expo and Conference, or the Spring Convention. Looking forward to 2027 and beyond, as Bright develops new products and services aimed at pushing our profession forward, we know that II will be with us every step of the way.
Contact us today
Richard Storrs
Founder & Managing Director
M: 07707564422
Rachael Butler
Sales & Marketing Director
M: 07974186445
Proudly supporting the driver training industry since 2015