For over a decade, Intelligent Instructor has been the UK’s leading publisher for the driver training industry. Through our print, digital, and event platforms, we connect brands with the country’s 40,000+ Approved Driving Instructors (ADIs) and Potential Driving Instructors (PDIs).
Whether you want to reach instructors online, in print, or face-to-face at our award-winning national events, Intelligent Instructor provides proven, measurable routes to market.
Explore our channels and discover how we can help you reach your goals.
Digital marketing – email, SMS, social media, newsletter, and website advertising
Print – Two Ultimate Guide publications
Events – The National Conference & Expo, Driving Instructor Convention, and Intelligent Instructor Awards & Intelligent Instructor Gala Dinner
Email subscribers
SMS contacts
Monthly website visitors
Annual conference attendees
DIGITAL MARKETING
Engage instructors online
Intelligent Instructor connects brands with instructors through high-impact, measurable digital marketing campaigns. We provide access to a loyal, responsive audience across multiple platforms — email, SMS, social, newsletter, and website.
Email Marketing
Direct, targeted, and trackable.
Send campaigns to over 14,500 instructors with an average 47% open rate and 130 clicks per campaign. Choose one-off broadcasts or multi-send packages.
SMS Marketing
Instant, personal communication.
Send text messages directly to 6,750+ instructors’ phones. Perfect for promoting offers, recruitment, or lead generation.
Social Media Boosts
Reach 10,000+ instructors across Facebook or Instagram, with average campaign engagement of over 350 clicks.
Website Advertising
intelligentinstructor.co.uk welcomes 5,000+ monthly visitors. Options include leaderboard, MPU, double MPU, and full takeovers.
Newsletter Advertising
Feature in our weekly newsletter (14,500+ recipients, 51% open rate) as well as on our website. Includes banner and MPU options for maximum exposure.
Digital Partnerships
Our Gold, Silver, and Bronze packages combine all digital channels into one powerful annual campaign, ensuring your brand remains visible all year round. Let us take care of your marketing.
All digital campaigns include full monthly performance reporting, with creative support available if required.
Intelligent Instructor's reach goes far beyond digital. We run the UK's two largest national conferences for the driver training industry, host the industry's most prestigious awards, the Intelligent Instructor Awards and bring the sector together each year at the black-tie Intelligent Instructor Gala Dinner, the social highlight of the instructor calendar. A range of sponsorship and exhibitor opportunities are available across all events.
Partner with us to reach, engage, and influence the UK’s most active instructor audience



Proudly supporting the driver training industry since 2015