Connecting brands with the UK’s driving instructor community

For over a decade, Intelligent Instructor has been the UK’s leading publisher for the driver training industry. Through our print, digital, and event platforms, we connect brands with the country’s 40,000+ Approved Driving Instructors (ADIs) and Potential Driving Instructors (PDIs).

Whether you want to reach instructors online, in print, or face-to-face at our award-winning national events, Intelligent Instructor provides proven, measurable routes to market.

Explore our channels and discover how we can help you reach your goals.

  • Digital marketing – email, SMS, social media, newsletter, and website advertising

  • Print – Two Ultimate Guide publications

  • Events – The National Conference & Expo, Driving Instructor Convention, and Intelligent Instructor Awards & Intelligent Instructor Gala Dinner

Our reach at a glance

14,500+

Email subscribers

6,750+

SMS contacts

5,000+

Monthly website visitors

2,750+

Annual conference attendees

Intelligent Instructor connects brands with instructors through high-impact, measurable digital marketing campaigns. We provide access to a loyal, responsive audience across multiple platforms — email, SMS, social, newsletter, and website. 

  • DIGITAL MARKETING

    Engage instructors online  

    Intelligent Instructor connects brands with instructors through high-impact, measurable digital marketing campaigns. We provide access to a loyal, responsive audience across multiple platforms — email, SMS, social, newsletter, and website.

  • Email Marketing 
    Direct, targeted, and trackable. 
    Send campaigns to over 14,500 instructors with an average 47% open rate and 130 clicks per campaign. Choose one-off broadcasts or multi-send packages.
     

  • SMS Marketing 
    Instant, personal communication. 
    Send text messages directly to 6,750+ instructors’ phones. Perfect for promoting offers, recruitment, or lead generation.
     

  • Social Media Boosts 
    Reach 10,000+ instructors across Facebook or Instagram, with average campaign engagement of over 350 clicks.
     

  • Website Advertising 

    intelligentinstructor.co.uk welcomes 5,000+ monthly visitors. Options include leaderboard, MPU, double MPU, and full takeovers.

  • Newsletter Advertising 
    Feature in our weekly newsletter (14,500+ recipients, 51% open rate) as well as on our website. Includes banner and MPU options for maximum exposure.

  • Digital Partnerships 
    Our Gold, Silver, and Bronze packages combine all digital channels into one powerful annual campaign, ensuring your brand remains visible all year round. Let us take care of your marketing.
     

    All digital campaigns include full monthly performance reporting, with creative support available if required. 

Intelligent Instructor's reach goes far beyond digital. We run the UK's two largest national conferences for the driver training industry, host the industry's most prestigious awards, the Intelligent Instructor Awards and bring the sector together each year at the black-tie Intelligent Instructor Gala Dinner, the social highlight of the instructor calendar. A range of sponsorship and exhibitor opportunities are available across all events.

Trusted by leading brands across the driver training industry

Over a decade, Intelligent Instructor has partnered with some of the most respected names in the driver training industry — trusted for our reach, engaged audience, and proven results.

Our clients include:

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Partner with us to reach, engage, and influence the UK’s most active instructor audience

What our clients say

Richard Storrs

Founder & Managing Director

Rachael Butler

Sales & Marketing Director

Proudly supporting the driver training industry since 2015