OR catch up on-DEMand
Join us, for our new online Accelerator Masterclass. A one-day intensive CPD event, designed to advance your Instructor skills and business.
5 Expert Sessions:
Behavioural Change
Mental Health
Safeguarding
Business Success
Pupil Development
Earlybird tickets available until 08/11
Why Attend This Masterclass?
Deepen Your Knowledge
Expert-led sessions on safeguarding, mental health and pupil development.
Broaden Your Perspective
Fresh thinking on behavioural change and growing your business.
Develop Safer Drivers
Practical insight you can take straight into your next lesson.
Your Expert Agenda
Your friendly host and six industry-leading trainers. One impactful day.
Your Host:
Rachael Butler
Intelligent Instructor
This Accelerator Masterclass will be facilitated by Rachael Butler, the regular host of all Intelligent Instructor Masterclasses.
Rachael will be your point of contact before, during and after the Masterclass, so please get in touch with her if you have any questions.
Rachael will be monitoring the chat throughout the sessions, and there will be plenty of opportunities to ask questions, so come ready to get involved.
Session 1:
Diana Todd & Phil Cowley
How to Motivate Behavioural Change
The session explores why drivers often resist feedback or continue unsafe habits despite knowing better, and how trainers can use more effective communication techniques to increase engagement, accountability, and long-term behaviour change.
Understanding why drivers resist change
The psychology behind defensive driving behaviours
Instruction vs behavioural influence
Handling common driver objections professionally
Scaling conversations and self-assessment tools
Session 2:
Emma Cottington
Mental Health & Driver Training
Driving instruction is about far more than teaching someone how to control a vehicle. Every lesson involves emotions, confidence, stress, communication and the individual experiences both the instructor and learner bring into the car.
Recognise anxiety earlier
Understand what is happening beneath the behaviour
Use simple strategies to reduce anxiety in lessons
Know your role and your boundaries
Protect your own mental health
Session 3:
Andy Lloyd
Safeguarding
Safeguarding is everyone’s responsibility. During this session, we'll explore what safeguarding means, the different types of abuse and neglect, and some of the signs and indicators that may suggest someone is experiencing harm.
You will also learn about professional boundaries, appropriate conduct and when information may need to be shared to help protect someone from harm.
An understanding of safeguarding
Knowledge of different types of abuse
Awareness of warning signs
Confidence in responding to concerns
Understanding of professional responsibility
Session 4:
Tommy Sandhu
Business Success
Explore effective strategies for expanding your business, attracting more learners, building a strong brand and managing a successful team of instructors.
Gain valuable insights into creating new revenue opportunities, improving business operations and developing a sustainable driving school with long-term growth potential.
Business growth strategies
Creating a competitive advantage
Instructor recruitment & retention
Maximising revenue & profitability
Building a sustainable business
Session 5:
Tom Stenson
Development & How To Identify It
Too often, driver and instructor development becomes focused on identifying faults, correcting mistakes and preventing things from going wrong. But development is much broader than fault correction. A driver can be safe and competent while still having opportunities to become more skilled, adaptable, reflective and self aware.
Faults and development are not the same thing
See beyond what happened
Observe with a development mindset
Help drivers recognise their own development
Turn the lens on yourself
Recent Masterclass Testimonials
Can’t fault it - fantastic content. Passionate speakers. I genuinely appreciated all of the talks. Knowing that the presenter slides and a recording would be shared allowed me to focus more on listening and engaging, rather than worrying about taking extensive notes—such a smart approach.
The recent Zoom session organised by Intelligent Instructor and hosted by Dr Julia Malkin on an Introduction to Autistic and ADHD pupils was fascinating. I also gained more knowledge/understanding on how to help pupils who have been diagnosed, and help them believe in themselves in tiny manageable steps.
...Now that I’m a little more established I still return again & again to their website and sign up to their resources and ace events for the benefit of my own continued personal and professional development. An industry must for both PDI and ADI alike. Long live Intelligent Instructor!! 🤜🏻🤛🏻
We recently attended the intelligent instructor Masterclass and was genuinely impressed by the quality of insight and support provided. Intelligent Instructor consistently delivers clear, practical and industry-focused guidance that really helps driving instructors grow and stay informed.
Event Format
Live on Zoom
Join the Intensive Masterclass from anywhere with an easy-to-access Zoom link. You will also be sent a reminder link a few days beforehand.
Interactive Sessions
You'll have the opportunity to engage directly with the experts. Live Q&A segments are built into every session.
Full Day Intensive
Focused learning from 10:00am to 4:30pm. With scheduled breaks to help you maximise your learning and engagement levels!
Resources
Afterwards you'll receive a link to a folder containing your personalised CPD certificate and the speaker presentations. The recording will be added within 72 hours.
Our FAQs
Will there be a recording available if I can't attend the day or only part of it?
While we highly recommend attending live for the best interactive experience, we understand that life is busy. A recording will be made available to all registered attendees within 72 hours. You can access this, along with the speaker presentations and your CPD certificate whenever you like.
If you can only part of the day, that is absolutely fine. We'll keep an eye on the waiting room and let you into the session asap.
How do I join the live session on the day?
You will receive a unique Zoom link via email when signing up, along with a reminder a few days before the live masterclass. Simply click the link at 9:55am am to join the waiting room.
Do I need any special software or equipment?
All you need is a reliable internet connection and ideally download the free Zoom application. For the best experience, we recommend joining from a desktop or laptop computer rather than a phone.
Will there be opportunities to ask the experts questions?
Yes! Throughout the day, we will have dedicated Q&A segments where you can submit your specific questions to the experts via the chat or by raising your hands
Are the techniques taught up-to-date with current DVSA guidelines?
Yes. All our speakers monitor DVSA updates to ensure every strategy, structure, and coaching technique aligns perfectly with the latest Standards Check requirements, and beyond!
LIMITED TO 100 PLACES
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Earlybird tickets available until 08/11
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Empowering driving instructors with industry-leading training, resources, and expert insights to elevate coaching and business performance.
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